business strategy/stock

I just checked yahoo finance and their stock price ended on March 13th at $5.40 it is increasing a little bit.

Classes before spring break were talking about business strategy and corporate strategy. RMCF is pretty easy, they use a differentiation strategy. The stores are premium chocolate stores. They make most of their chocolate on site, use premium chocolate, and this allows them to charge premium prices for goods. Last time I bought a Chocolate covered strawberry from RMCF in NM it was $4.00 up from $3.00, but I pay it because they are some of the best strawberries.

The corporate structure is a backward integration they have retail, that is their core business but they also produce the final product that they sell.