I found this article and it was in Nov. 08. Rocky Mountain Chocolate Factory and Cold Stone Creamery are going to hae a test license agreement, that has 7 co-branded stores. They want to give people a reason to patronize both brands all year long.
This is strategically thinking, because they have a long term strategy to hopefully even out the seasonality of their businesses. I think that it will work better for the chocolate industry than it would for ice cream, especially if they put any of the stores in areas that get cold in the winter months.
http://web.ebscohost.com/ezproxy.waterfield.murraystate.edu/ehost/pdf?vid=26&hid=a44c3671-cd91-4ea7-8ba7-3bvf6a659555e%40SRCSM
Stocks currently at $4.84
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